For a company group headquartered in Batam with offices across Indonesia—including Jakarta, Bali, Semarang, and Surabaya—and operations that reach global markets, our graphic design studio created a comprehensive profile book for their 30th anniversary. The project covered everything from concept development, creative direction, writing, interviews, and design to printing. The group’s companies span various industries, from heavy industry and real estate to legal services and consumer goods. Having grown organically from real market needs rather than modern branding strategies, the team had limited familiarity with design and storytelling. As a human-centered design studio, we guided them through every step, shaping the concept, structure, and narrative foundation of the book to reflect their genuine growth story and shared identity.

The chosen concept visualizes the main company as a tree, with its branches symbolizing the companies that have grown from it. This idea became the core of the tagline: “Grow, standing as strong as the root and as wide as the branch reach.” The visual identity features hexagonal tree icons—representing harmony, balance, and completeness, resonating with the founders’ strong Chinese heritage. Using red and golden brown as primary colors, the design conveys tradition and elegance, fitting for a 30-year milestone. Inside, the book features founder stories, leadership profiles, employee reflections, company milestones, and the group’s diverse portfolio—crafted through in-depth interviews and produced with high-quality printing for a polished, lasting presentation, using our storytelling approach through design.