NutriSari Tea is more than just a beverage; it’s a delightful fusion of health and taste, carefully crafted to offer a refreshing experience with every sip. Each variant – Lychee Tea, Lemon Tea, and Sweet Tea – embodies a unique blend of flavors, catering to diverse palates and preferences. With its distinctive sweet fruit taste, NutriSari Tea tantalizes the senses, making it an irresistible choice for those seeking a revitalizing drink. Packaged in convenient sachets and boxes, or pouches, it ensures convenience without compromising on quality or flavor. The box design is not just functional but visually appealing, showcasing the vibrant colors and enticing imagery that reflect the essence of each flavor. Whether you’re craving a burst of citrusy freshness or the exotic sweetness of lychee, NutriSari Tea promises a journey of indulgence and well-being with every serving.
Brand
NutriSari Tea
Client
Nutrifood Indonesia
Date:
15 December 2018
01
Packaging Design
Drawing from the essence of tea leaves, this design journey immersed itself in nature's palette, aiming to capture freshness and vitality akin to tea. Embracing a minimalist approach, it blends tradition with modernity, using vibrant colors for a dynamic touch. Set against Indonesia's bustling markets, it stands out with a sleek aesthetic. Each element, from fruit slices to tea leaves, serves as both visual motifs and ambassadors of the brand's commitment to natural beauty. Integrated strategically, these visuals elevate product presentation, inviting consumers to savor a sensory celebration of nature's richness.
02
Design System
In crafting the design guidelines and shaping the brand identity, the overarching concept remains rooted in the vibrant imagery of splashes, succulent fruits, crystalline ice cubes, and the focal point of the product itself. This amalgamation of elements is thoughtfully intertwined with the verdant hue of green, meticulously selected as the cornerstone of the brand color palette, evoking the essence of invigorating freshness and natural vitality. With meticulous attention to detail, every visual component is orchestrated to resonate with the audience, inviting them into a sensory journey that embodies the essence of the brand ethos.
