“Program Book keren!! Love it! Great Job!!”
We receive this appreciation for Jalan Pemimpin project. It was an initiative project to accelerate the formation of new leaders in Indonesia from the CEO of General electric, Nutrifood Indonesia, and Tempo. We created the poster, identity, and guide book, and social media for the apprentice to be mentor directly by these leaders. We pitch for the project, and got the project by merit, had fun with it.
We pitch for the project, and got the project by merit, it had no budget, nevermind, we had fun with it!
The project all in itself are a perfect blend of challenge & restriction. We don’t have the budget, we have to ship quickly and we have to do the photoshoot in one of the office meeting rooms. At night. The talent we featured has to wait until 5 pm to leave their workplace, so lighting definitely going to be a problem. Nevermind overtime. But with a lot of creative and design projects, loads of restrictions are where clients are willing to hand designer the creative freedom, so we ran with it. Thus had fun doing it.
When we send out the program book to Mr Handry Santiago, He shouts out on Twitter:
“Programme Book keren!! Love it! Great Job!!”
The shout out was a very major boost of confidence to us, and where we pat ourselves on the back. But really it was one of the most fulfilling projects for the creative.